strategy

Nissan Is Not Giving Up on Infiniti: Prospects for the Premium Brand

6 days ago

Recent statements from Nissan's management indicate that the company is not looking to withdraw from the premium car segment under the Infiniti brand. Despite facing challenges in recent years, including declining sales and insufficient competition in the growing market, Nissan continues to invest in the development and renewal of this brand.

Audi's Tariff Troubles: How New Prices Affect Consumers

14 days ago

Audi, the renowned German car manufacturer, recently faced criticism regarding its new pricing structure for services, which could significantly impact customers' wallets. The company has announced the introduction of a new tariff called "Audi Pass," which allows car owners to use a range of features and services, including access to paid charging stations and subscription services. However, these changes have been accompanied by a sharp increase in prices, causing dissatisfaction among consumers.

Jaguar Admits Losing Most Current Customers: What Does This Mean for the Brand?

23 days ago

In a recent interview, Jaguar executives openly acknowledged that the brand is losing a significant portion of its existing customers. This admission raises numerous questions about the company's future and its strategy in a rapidly changing automotive market.

Chipotle's Strategy to Mitigate Trump Tariff Costs Revealed by CEO

30 days ago

In a recent interview, Brian Niccol, the CEO of the fast-food chain Chipotle Mexican Grill, elaborated on how the company is managing the financial implications of tariffs imposed by the Trump administration on imported goods. These measures, primarily targeting trade with China, have significantly impacted the cost of certain ingredients and other items used in Chipotle's restaurants.

Mercedes-Benz Abandons Separate EV Lineup

1 month ago

Mercedes-Benz has made the decision to abandon its separate electric vehicle (EV) lineup, marking a significant shift in the company's automotive production strategy. Instead of developing specialized models exclusively for the electric segment, the premium car manufacturer intends to integrate electric versions of its existing models into its main product lineup. This strategy aims at more efficient use of resources and optimizing production, as well as simplifying choices for customers.

Nissan Plans Major Changes to Save Itself

2 months ago

Nissan has appointed a new CEO who will lead the company’s strategy for modernization and salvation. The decision to appoint a new chief executive comes amid declining sales, exacerbated by the pandemic and global economic challenges. Nissan aims to undertake ambitious tasks to refresh its product lineup and improve brand image in order to regain consumer trust and increase market share.

Nissan Seeks New Strategic Partner After Splitting from Renault Alliance

2 months ago

According to recent reports, Nissan, one of Japan's largest car manufacturers, has begun searching for a new strategic partner as the company looks to diversify its business ties following one of the longest alliances in the automotive industry with Renault. This move follows dissatisfaction from the Japanese company regarding the crisis management strategy implemented by its French partner.

Audi's Naming Strategy Update: From Models to Emotional Connections

2 months ago

Audi has announced a new strategy for naming its vehicles, aiming to enhance customer connection and create a clearer understanding of its model range. The German automotive manufacturer plans to move away from outdated names proposed in the past in favor of more consistent and emotionally charged titles.

Volkswagen Cuts Costs to Enhance Competitiveness

2 months ago

Automaker Volkswagen has announced a significant reduction in costs within its organizational structure, aimed at enhancing its competitiveness in the market. This decision comes in response to the challenges the company faces amid a volatile economy and increasing competition from other car manufacturers, particularly in the electric vehicle segment.

Ford Shifts Towards Producing More Affordable Vehicles

2 months ago

Ford, one of the leading automobile manufacturers in the world, has announced a strategic decision to shift towards producing more affordable vehicles. This statement was made in response to rising car prices and changing consumer demands observed in recent years.