African E-Commerce Firms Merge to Expand Across the Continent

Recent developments in the African e-commerce market have drawn attention as several major companies announced plans to merge, aiming to create more powerful structures to boost their competitiveness and expand across the growing continent. Key aspects of the merger include a focus on improving logistics, expanding the range of products and services offered, and increasing the customer base in key markets such as Nigeria, South Africa, and Kenya.

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