LEGO Aims for Fortnite Success through New Game Partnerships

LEGO's CEO, Niels B. Christiansen, intends to grow LEGO's business by engaging in new collaborations within the gaming industry, taking inspiration from the success of the popular game Fortnite. As part of these ambitious plans, LEGO aims to forge more lucrative deals with game developers, ultimately broadening their influence and presence in the vast video game market.

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