brand

Jaguar Unveils Updated Logo: A New Look at a Classic Symbol

2 months ago

The British automotive manufacturer Jaguar Land Rover recently announced an update to its brand logo. This change signifies not only a visual style update but also the company’s effort to return to its roots and reinforce brand identity. The new logo was unveiled during an event marking the sixtieth anniversary of the Jaguar E-Type, a legend in the automotive world.

Major Rebranding: Kum & Go Changes Its Image

2 months ago

Kum & Go, a convenience store chain known for its automated stores and gas stations, has announced a significant rebranding effort. This decision stems from the company's desire to better reflect its values and adapt to the changing preferences of customers.

Audi's New Brand Aims to Attract Buyers

2 months ago

Audi is confident in the success of a new brand set to launch, which will focus on promoting unique car models aimed at capturing buyers' attention amid growing competition in the market. This move is part of Audi's strategy to expand its lineup and strengthen its position in the premium car segment.

Audi Launches New Sub-Brand for the Chinese Market

2 months ago

The German automotive giant Audi has announced the creation of a new sub-brand focused on the Chinese market. This move is part of the company's strategy aimed at expanding its presence in one of the most dynamic and rapidly growing automotive segments in the world. The new sub-brand will concentrate on innovative technologies and attracting a youthful audience, which is becoming critically important amidst changing consumer preferences.

Brands Continue to Thrive Despite Consumption Dip in China

4 months ago

Despite discouraging data regarding consumption in China, several Western brands, such as Sam's Club and Lululemon, are showing resilient growth. The decline in purchasing power amongst Chinese consumers raises concerns for many companies, yet some are finding ways to adapt and even flourish in this environment. Research indicates that a shift towards new marketing strategies and changes in product assortments are allowing these brands to outperform general market trends.

New Hosts for "The Grand Tour" Confirmed

5 months ago

According to the latest news, the iconic automotive show "The Grand Tour" is set to receive a fresh wave of energy with the appointment of new hosts. Brandon Stevens, along with Emily Kloss and Harry Aiden, have been officially announced as the new faces of the project. This appointment has come as a surprise to many fans, as it has long been tradition for the show's hosts to be renowned automotive journalists Jeremy Clarkson, Richard Hammond, and James May. However, the show's producers have decided to change the format, which they believe will help attract a new audience and renew interest in the project.

Stellantis Officially Declares: No Plans to Sell Any of Its Car Brands

5 months ago

Stellantis, formed by the merger of Fiat Chrysler Automobiles and PSA Group, has confirmed that it has no intentions of selling any of its car brands, including renowned names like Peugeot, Citroën, Dodge, and Jeep. This statement comes in response to the growing rumors and speculation about potential sales of individual brands that have surfaced in the media over recent months.