
Bugatti Unveils Exclusive Tourbillon at Nardo Track
Bugatti, renowned for its high-performance sports cars, has announced a new watch model inspired by the performance of its vehicles. The new Tourbillon was unveiled at the Nardo track, one of the most famous test tracks for high-speed automobiles in the world. This exclusive accessory embodies the philosophy of speed and prestige that Bugatti has been celebrated for over the years.
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Swiss Watchmakers Urge SNB to Act on Franc Amid Export Slump
Swiss watchmakers have appealed to the Swiss National Bank (SNB) to intervene to stabilize the Swiss franc's exchange rate. This call comes in response to significant declines in export volumes that the industry has been experiencing in recent months. Watch companies express heightened concerns over the strengthening of the franc, which makes Swiss watches less competitive in international markets.
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Omega Used Watch Prices Fall Despite Olympic Push, While Rolex Gains Popularity
The prices for used Omega watches have significantly dropped, contrary to the company's efforts to bolster its image during the Olympic Games. This has come as a surprise to many, as it is traditionally believed that such major events boost demand for luxury goods. In contrast, Rolex has markedly increased its market share, continuing to hold its status as one of the most coveted brands among collectors and watch enthusiasts.
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Swiss Watch Exports Rise as US and Japan Offset Steep China Drop
Swiss watch exports in July 2024 showed a positive trend with a 10% year-on-year increase, reaching 1.9 billion Swiss francs ($2.1 billion). This growth was made possible by increased shipments to the United States and Japan, which helped to offset the significant decline in export volumes to China, where demand for Swiss watches plummeted by over 40% compared to last year.
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