The Media Industry Faces New Challenges in the Age of Artificial Intelligence

Recent changes in the tech world are affecting media companies, forcing them to adapt to new conditions brought about by the proliferation of artificial intelligence (AI). Editorial processes, content creation, and audience interaction are becoming more automated, leading to a reevaluation of strategies and work methods. As a result, companies are faced with the necessity to rethink their business models and integrate new technologies to maintain competitiveness.

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