Marketing

Kia Conducts Study Revealing Significance of Car Names, Popularity of Tasman Model

19 days ago

Kia has unveiled the results of a recent study focused on people's perceptions of car names and the popularity of its new concept car - Kia Tasman. A survey conducted among consumers revealed that a vehicle's name can significantly influence consumer perceptions and preferences.

New Dodge Charger and Challenger Struggle to Sell: Cars Pile Up in Lots

2 months ago

The new 2023 Dodge Charger and Challenger are facing significant challenges in sales. While the manufacturers continue to roll out these models, demand has sharply declined. As a result, these cars are sitting on the lots of distributors and dealerships, creating excess that cannot be managed through typical sales strategies.

Sales Issues at Maserati: Stellantis Attributes Low Performance to Lack of Marketing Support

4 months ago

Recent reports from automobile conglomerate Stellantis have revealed that their brand Maserati is facing declining sales, and one of the main reasons for this is a lack of marketing. During discussions regarding the company's financial results, Stellantis representatives noted that insufficient attention to promoting Maserati models has significantly impacted sales volume.

Amazon’s Former Marketing Chief Predicts Tough Times Ahead for Rival Advertisers

4 months ago

In a recent interview, Bradley Benning, former advertising chief at Facebook, expressed the view that competing with Google is becoming increasingly difficult for many companies. He noted that Google's dominance in the digital advertising market creates immense challenges for major players such as Facebook and others.

Google Briefly Considered Cutting Ad Exchange Fees Ahead of Antitrust Pressure

4 months ago

In light of an anticipated antitrust investigation, Google almost decided to reduce fees on its advertising platform. This news highlights the pressure the company is facing due to increasing scrutiny from regulators concerned about Google's dominance in the digital advertising market.

Scandal Surrounds Near Blockchain: Fake

4 months ago

Recent events surrounding Near Blockchain raise serious questions about the integrity of communications in the tech and cryptocurrency sectors. Security experts and crypto community members expressed confusion over the so-called "hack," which turned out to be a part of an aggressive marketing campaign. In the crypto industry, where trust is paramount, such actions can have long-term negative consequences.

CEO Snapchat Urges Team to Boost Ad Business Amid Share Price Decline

4 months ago

Amid a significant decline in Snap's stock prices, CEO Evan Spiegel called upon employees to focus on enhancing the advertising business. During an internal meeting, Spiegel emphasized the importance of productivity and creative approaches in an industry facing challenges due to fierce competition in the digital advertising market.