MarketStrategy

Brands Continue to Thrive Despite Consumption Dip in China

3 months ago

Despite discouraging data regarding consumption in China, several Western brands, such as Sam's Club and Lululemon, are showing resilient growth. The decline in purchasing power amongst Chinese consumers raises concerns for many companies, yet some are finding ways to adapt and even flourish in this environment. Research indicates that a shift towards new marketing strategies and changes in product assortments are allowing these brands to outperform general market trends.

Stellantis Officially Declares: No Plans to Sell Any of Its Car Brands

3 months ago

Stellantis, formed by the merger of Fiat Chrysler Automobiles and PSA Group, has confirmed that it has no intentions of selling any of its car brands, including renowned names like Peugeot, Citroën, Dodge, and Jeep. This statement comes in response to the growing rumors and speculation about potential sales of individual brands that have surfaced in the media over recent months.

Apple Announces New Product Strategy and Future Plans

3 months ago

Apple recently unveiled its new succession strategy and announced several products that will be launched in the coming months. Among the key innovations are an updated version of the Mac Mini desktop computer, which will be available at a lower price, as well as the latest devices based on M-series chips, including additional accessories.

Tencent and NetEase Rethink Their Strategies in the Japanese Market

3 months ago

Chinese tech giants Tencent and NetEase are beginning to reevaluate their approaches to the Japanese gaming market, given the challenges they are facing. Meanwhile, Japanese gamers are showing increasing interest in foreign titles. Reports indicate that overseas game sales have been more successful than their own projects in the local market. This has prompted the companies to consider the need for changes in their strategies.