
Allstate Faces Lawsuit Over Allegations of Secretly Tracking and Selling Location Data of 45 Million Americans
The leading insurance company Allstate is facing a lawsuit for allegedly violating the privacy of Americans. According to the lawsuit, the company secretly tracked the location of 45 million individuals and sold that data to third parties. The suit was filed in Santa Clara County, California, claiming that Allstate used mobile applications to collect user data without their knowledge or consent.
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Allstate Starts Using Apps to Track Consumers
The insurance company Allstate has initiated a new strategic approach, focusing on the use of mobile apps to track consumer behaviors. This initiative aims to enhance the personalization of insurance services and increase transparency in calculating premiums. Currently, the company has launched several programs that offer clients reduced rates on insurance based on their driving habits and lifestyle.
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