Advertising

Most Talked About Super Bowl Ads: What Stood Out to Viewers This Year

2 days ago

This year's Super Bowl ads once again grabbed the attention of both viewers and experts alike. As always, advertising became an essential part of the show, offering unexpected, humorous, and touching moments. Many companies spent millions on creating vibrant commercials that resonated most with the audience.

The Hague Becomes World's First City to Ban Oil and Air Travel Ads

5 months ago

The Hague, the capital of the Netherlands, recently made a bold step towards sustainability by becoming the first city in the world to fully ban advertisements related to fossil fuels and air travel. This radical move reflects growing concerns about climate change and is crucial in the context of global efforts to reduce carbon emissions.

Amazon’s Former Marketing Chief Predicts Tough Times Ahead for Rival Advertisers

5 months ago

In a recent interview, Bradley Benning, former advertising chief at Facebook, expressed the view that competing with Google is becoming increasingly difficult for many companies. He noted that Google's dominance in the digital advertising market creates immense challenges for major players such as Facebook and others.

Google Briefly Considered Cutting Ad Exchange Fees Ahead of Antitrust Pressure

5 months ago

In light of an anticipated antitrust investigation, Google almost decided to reduce fees on its advertising platform. This news highlights the pressure the company is facing due to increasing scrutiny from regulators concerned about Google's dominance in the digital advertising market.

Antitrust Trial Against Google: A Crucial Legal Battle Begins in the U.S.

5 months ago

Soon, a major antitrust trial against Google, one of the largest technology giants in the world, will commence in the U.S. This process could have significant implications for the company's advertising business, which currently generates the bulk of its revenue. Authorities accuse Google of using its market position to stifle competition and manipulate the marketplace to its advantage.

Google: The Threat of Dominance in Tech Advertising, According to the UK Regulator

5 months ago

The British competition regulator has issued a stern warning, stating that Google is abusing its dominant position in the advertising technology market. This statement comes amid an ongoing investigation into the impact of large tech companies on the market and their business practices.

Ford Patents In-Vehicle Advertisements

5 months ago

Ford, the well-known American car manufacturer, has recently taken a step into a completely new direction by patenting an innovative technology related to advertising within cars. This development promises to change the approach to advertising by integrating ads directly into automotive systems. With this technology, the automaker aims to deliver various advertising messages to drivers and passengers, based on their location, time of day, and even specific actions within the vehicle.

CEO Snapchat Urges Team to Boost Ad Business Amid Share Price Decline

5 months ago

Amid a significant decline in Snap's stock prices, CEO Evan Spiegel called upon employees to focus on enhancing the advertising business. During an internal meeting, Spiegel emphasized the importance of productivity and creative approaches in an industry facing challenges due to fierce competition in the digital advertising market.