Salesforce Nears $2 Billion Deal to Acquire Startup Own
American company Salesforce, known for its customer relationship management (CRM) solutions, is close to finalizing a deal to acquire the startup Own. This deal is estimated to be worth around $2 billion. Own focuses on developing platforms that assist businesses in communicating and engaging with customers more effectively by integrating modern technologies with basic business processes.
According to sources, the deal could be concluded soon and may represent one of the largest purchases for Salesforce this year. A key aspect of the deal is Salesforce's ambition to expand its capabilities in the cloud solutions market and provide its clients with even more advanced tools for customer engagement.
It is expected that after the deal is completed, the startup will continue its operations under the Own brand but will leverage Salesforce's resources and technologies to enhance its products and services. This will also help Salesforce improve its competitiveness in the rapidly changing technology market.
Industry observers note that this move indicates a growing trend where larger players are acquiring startups to strengthen their positions and broaden their offerings. Salesforce is trying to solidify its position not only in the CRM space but also in adjacent segments such as marketing and sales.
Currently, both companies are in final negotiations, and the definitive terms of the deal may be announced in the coming days, which is particularly exciting for analysts and investors.
