Apple's Latest Event: AI Developments and a Familiar iPhone Design, No 'Super Cycle' Expected
At a recent event held by Apple, both new artificial intelligence technologies and updates in phone offerings were discussed. However, neither the new features nor the iPhone design introduced anything revolutionary that could trigger a so-called 'super cycle' of purchases, as seen in previous years. While Apple showcased impressive advancements in AI, fans of the company were more interested in the upcoming iPhone 15 lineup.
The main focus was on the fact that the new devices will not significantly differ from their predecessors. The design remains largely unchanged, and the modifications pertain mainly to improvements in internal components and software. This raises concerns that consumers may not feel compelled to upgrade their phones as actively as in previous years, which could impact the company's financial performance.
From the outset of the event, it was clear that Apple was eager to showcase its achievements in artificial intelligence. However, the conversation revolved around a gradual rollout of these technologies in their devices rather than an instant breakthrough that many had expected. As a result, despite innovative developments, a desirable 'super cycle' is not envisioned, raising doubts among investors and analysts.
Consequently, Apple finds itself in a position where it needs to not only sustain interest in its products but also devise strategies to prevent consumers from postponing the upgrade of their devices. In such circumstances, the company risks facing declining sales in the future if nothing outstanding is presented.
