Volkswagen Facing Structural Challenges: Insights from CEO

In a recent interview, Volkswagen's CEO highlighted that the company is facing serious structural issues resulting from a myriad of factors accumulated over several decades. These problems involve both internal processes and interactions with external partners.

According to the CEO, Volkswagen has historically had complex organizational structures, which have long hindered the company’s path towards effective innovation and adaptation to changing market conditions. The need for reforms has become urgent: Volkswagen must update its strategies to compete more effectively in the face of growing global competition and the shift to electric vehicles.

The CEO also mentioned that Volkswagen needs to more actively engage diverse market segments and adapt to new technologies, whose share in the automotive industry is rapidly increasing. Issues related to insufficient flexibility and slow response to market changes are hampering the brand’s development.

There is also an opinion that Volkswagen needs to eradicate flaws in its organizational culture and build more effective interactions between various departments to enhance process efficiency. This will contribute to a better understanding of consumer needs and improve the quality of the company's products.

Volkswagen's management understands that addressing these issues will take time but reassures that the current steps towards reorganization will lay the groundwork for future growth and successful competitiveness on the international stage.

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