US Toyota Dealers Call for the Return of Yaris Model
There is no more Yaris in Toyota's lineup, and now American dealers of the brand are urgently urging the company to consider bringing it back. Expectations arise amidst the general demand for more compact vehicles and the need to diversify the product range in light of growing competition in the market. According to recent news, Toyota has decided to cut the number of available subcompact models, with Yaris being one of the casualties of this decision. The situation is driven by changes in consumer preferences, who increasingly choose crossovers and SUVs.
Earlier this month, at a meeting dedicated to dealer strategic choices, representatives of Toyota expressed their dissatisfaction with the lack of models like Yaris in the current lineup. They noted that there is a specific segment of buyers who would still be interested in subcompact cars, especially in light of high fuel prices. These dealers are confident that the return of Yaris could help improve sales and attract new customers who prefer space and fuel economy and do not want to drive larger vehicles.
Despite the reduction in the available model range, Toyota continues to develop its crossovers and SUVs. However, dealers insist that the existing growth in the popularity of crossovers should not mean a complete abandonment of subcompact models. They believe there is a market for Yaris and similar cars, and they urge Toyota to consider resuming this lineup.
What Toyota's response to dealers' demands will be remains unclear. However, experts say the company may use these appeals as an indicator of demand and interest in compact cars in various regions of the US.
