Unexpected Decision from BMW: M1 Development Turned to XM Instead
German automaker BMW almost released a new supercar M1, which was supposed to be a modern successor to the cult model from the 1970s. However, during the development process, the company decided to focus on another project – the XM SUV, which was unveiled at the end of 2022. This decision came as a surprise to many car enthusiasts, as expectations for the updated M1 were extremely high.
Rumors about the revival of the BMW M1 began circulating around the company when BMW presented its plans to develop new electric vehicles and improve its high-performance models. Despite this, the M1 project remained at the concept stage. The reasons for this change of course for the brand turned out to be multifaceted. The company’s main focus shifted towards the SUV segment, as this market continues to grow while the demand for sports coupes has begun to decline.
The CEO of BMW felt the need to create something that would combine elements of performance and electricity, which led to the development of the XM model. This SUV offers high power and advanced technology, resonating well with the needs of modern car enthusiasts who want to combine comfort and dynamism.
Despite the postponement of the M1 project, car enthusiasts hope and expect that BMW will still return to the idea of creating a new M1 in the future, especially considering trends towards electrification and potential improvements in performance.