Toyota Mirai Outsells Supra in Europe in 2024
According to the latest data, in 2024, the hydrogen fuel-powered Toyota Mirai has become more popular in the European market than the famous Toyota Supra sports car. This has surprised car enthusiasts and experts alike since the Supra has long been a symbol of performance and sport for the Japanese automaker. However, in light of changes in the global automotive industry and the growing interest in environmentally friendly vehicles, the Mirai has surpassed the Supra in Toyota's best-selling models across Europe.
Factors contributing to the Mirai's success include its powerful hydrogen engine that offers a range of up to 650 kilometers on a single tank, as well as the increasing number of hydrogen refueling stations. As Toyota continues to actively develop its hydrogen technologies, such as enhancing infrastructure and reducing fuel prices, many drivers are beginning to realize the advantages of using hydrogen as an alternative energy source.
It is also important to note that the triumph of the Toyota Mirai comes in the context of a significant rise in sales of electric and hybrid vehicles in Europe, indicating a shift in consumer preferences. The excitement surrounding environmentally friendly solutions in the automotive industry is likely to continue to grow, and Toyota plans to remain at the forefront of this revolution with its innovative models.
We cannot underestimate the fact that amidst global efforts to combat climate change, many countries are implementing new strategies and programs to promote the development and popularity of hydrogen cars. Now that the Mirai holds such an important position among Toyota's vehicles, the manufacturer can expect further growth and interest from buyers.
