Revealed: The Most Popular Car Colors Worldwide According to BASF
A recent study conducted by BASF has shown that white remains the most popular color among car owners globally. Since BASF began collecting data on car color preferences, white has consistently held the top position, accounting for 35% of all cars sold. The second most popular color is black, which made up 19% of total car sales. Silver comes in third, maintaining its status as a traditional choice for car enthusiasts, representing 10% of the overall figure.
The research mentioned in the report covers numerous countries and regions, allowing for a more comprehensive view of global automotive color trends. This year, BASF also noted a growing interest in colors that are becoming increasingly vibrant and bold. For example, blue is gaining popularity, ranking fourth with 8%. Meanwhile, the once-popular red color now occupies only 5% of the total.
Interestingly, despite the popularity of muted and neutral shades like white and black, modern car owners are becoming bolder in their color choices. In recent years, there has also been a trend towards the increasing popularity of metallic and pearlescent paints, which add a unique luster and appeal to vehicles.
Thus, while a strong preference for classic colors remains, automotive trends are constantly evolving, and new discoveries in the realm of automotive painting occur each year. In the future, one can expect the emergence of new, unique, and creative colors that may change the perception of what cars should look like.
This study highlights the significance of color perception for car owners, as well as opens new horizons for automobile manufacturers, providing an opportunity to adapt their production lines to changing consumer preferences.
These findings not only reveal interesting insights into consumer behavior but also emphasize the importance of keeping pace with evolving trends in the automotive industry, ensuring that manufacturers can meet the diverse desires of buyers.
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