Maserati Faces Market Challenges: Sales Prospects in Question

A recent interview with Maserati's CEO, Lorenzo Firmian, revealed significant problems the brand is facing in the global market. After attempts to boost sales, Maserati is grappling with consumer expectations, which could lead to difficulties in meeting targets for 2023.

Firmian noted that fierce competition in the luxury car market, where brands like Aston Martin and Lamborghini are rapidly advancing, requires Maserati to adopt more innovative solutions. He emphasized that, despite considerable efforts to enhance vehicle models and ramp up production, results remain uncertain.

The CEO also mentioned the need to rethink sales and marketing strategies. In a climate of unstable demand, full-scale production is not always justified. If the product does not meet customer expectations for style and performance, competitors may fill the gap in the market.

A key aspect is Maserati's ability to adapt to changing consumer preferences. Firmian added that focusing on sustainable technologies and electric vehicles is now critically important. The brand is already working on a range of electric models, which is a step toward reviving its market position.

At the same time, Firmian considered the possibility of revising pricing strategies to improve competitiveness. The high price of Maserati vehicles often serves as a barrier for potential customers, preventing them from viewing this brand as a viable option.

In conclusion, the CEO expressed hope that Maserati could overcome current challenges and restore its market position by enhancing innovation and adapting to modern consumer demands.

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