Hyundai Cancels Free Maintenance for Cars Due to Tariffs
Hyundai has made a significant announcement that starting in 2024, it will discontinue its free maintenance program for many of its new vehicles. This decision is a result of tariffs imposed on imported cars, which have increased production and maintenance costs. Previously, Hyundai offered its customers free technical maintenance for a certain period or mileage, which was a key factor in attracting buyers.
Under the new terms, customers who have already purchased Hyundai vehicles and planned to take advantage of the free maintenance will have to adhere to the new rules. This decision has triggered a negative reaction among drivers, particularly those who had high hopes for this program as part of the purchasing experience. The cancellation of free maintenance may also affect Hyundai's vehicle sales, as many potential buyers might be less interested in purchasing a Hyundai car knowing that they will have to cover additional maintenance costs.
The tariffs have significantly impacted Hyundai's strategy, and many experts believe that this decision could harm the company’s reputation in the long term. Now, Hyundai vehicle owners will have to pay for all necessary service work and technical maintenance out of pocket, which could lead to decreased customer loyalty.
Hyundai plans to offer its customers new service programs; however, details of these programs have not yet been disclosed. The company is confident that it will be able to create alternative offers that will be appealing to buyers and compensate for the lack of free maintenance.
The situation regarding the cancellation of free maintenance signals changes in the automotive industry in response to economic challenges resulting from the introduction of tariffs and rising costs. Car owners are concerned that similar steps may affect not only Hyundai but also other manufacturers who will also have to reconsider the terms of servicing their vehicles.
