BMW Reacts to Social Media: Expectations and Reality of the New M5
Recently, BMW's CEO, Frank Weber, shared his thoughts on the online community's reaction to the new BMW M5, which has faced some negative comments regarding its appearance. Specifically, the car has been described as "fat" compared to previous models, sparking a heated discussion among brand enthusiasts on social media.
During an interview, Weber noted that while the company strives for innovation, they sometimes encounter unexpected reactions from consumers. BMW's main goal is to develop vehicles that meet consumer demands while reflecting the brand's philosophy. Some critics argue that the new M5 has become bulkier and less aggressive compared to its predecessors, contributing to discontent among loyal fans.
Nonetheless, BMW representatives emphasize that design changes often accompany a rethinking of the car's overall vision. From an engineering and design perspective, innovations are aimed at enhancing functionality and comfort, which may ultimately reduce some sporty characteristics but increase overall acceptability for a broader audience.
In conclusion, Weber highlighted that the company values feedback from its customers, as it allows them to better understand the audience's needs. BMW will continue to refine its models taking into account consumer opinions; however, they do not intend to fully conform to social media expectations — a strategy they consider "not bold enough."
Some experts in the automotive industry note that such design changes can lead to improved sales in the global market. However, critics still urge to not lose sight of the traditional elements that have made the M5 so popular among car enthusiasts.
Thus, the BMW CEO points out the importance of dialogue with consumers, which, although full of contradictions, ultimately helps the company move forward and find a new balance between innovation and tradition.
